Paper Outline: Exponentially Viral: New Media and the Role of the Audience, Influence and Community in the Process...

INTRO - bleak media as one of the media revolutions -characteristics: digital, interactive, hypertextual, virtual, networked and simulated -former audience: at one time passive usageual that received pre-packaged news from considerable corporations nowadays is engaging and creating the converse as a joining overstretch to journalism -might give a false sense of empowerment, as the back-end of it is still controlled by big media corporations -despite controversies, audiences have a new set of behaviors and opportunities to engage in participation THEORY -media position some schools of thought: powerful media effect / early(a)s: effects of media restrain -first in-person fascinate approach: individuals play a habit in influencing those in their carnal knowledgeship circles / opinion leaders those inflowing inside the group two step flow of reading -personal influence happens in communities Tonnies nonion of community: grouping base on feelings of to leadherness / society: groups formed by rationality in the involvement of efficiency both spate in hand when personal influence happens -uses and rejoicings research: 1. audience is active 2. physical contact btw need gratification and media choice lies with the audience 3. media compete with other sources of need satisfaction 4. audience conscious of their own interests merchantman media seeking 5.

value judgments about cultural conditional relation should be suspended - functions that media serve: diversion, personal relationships, personal personal identity and surveillance VIRALS AND KONY - ko ny was the speediest mental picture to reac! h 100mil views celebrities helped by communion - the viral phenomena lies indoors the audiences action towards a media msg Results -69% watched movie -63% saw it for the first measure on Facebook -12% followed subsequent steps of the campaign -90% acquired awareness of the issue by means of and through the video -31% didnt watch the film Conclusions -media ingathering consumption choice lies within the audience 31%chose not to watch it...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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