Aqualisa Quartz Case

Aqualisa ? Case AnalysisI. BackgroundIn May 2001, Aqualisa launched the lechatelierite squander down stall, a significant induction in shower design and performance. concord to Harry Rawlinson, managing theater director of Aqualisa, the watch glass shower was ?leaps and bound? above other U.K. showers in terms of piddle wring, ease of introduceation, use, and design. Unlike standard shower installations that took two age and required major bathroom excavation, the vitreous silica line could be installed in half a day with little to no damage to the bathroom interior décor. In addition, the Quartz was ideal for families and the elderly because it operated using a one mend control that flashed red until the desired temperature was reached. Hence, with Quartz technology, temperature control was automatic. As a result of extensive commercialize research that took 3 years and cost the company ?5.8 meg in merchandise development, a radically different chassis of showe r was produced to die the needs of the consumer. The consumer cherished a shower that looked great, rejoined good pressure at stable temperatures, was easy to use, and didn?t step down down. Plumbers wanted a shower that was easy to install that would not break down or require usage service. Aqualisa was able to deliver a solution that met consumer needs as a result of a breakthrough idea to set the mechanism that mixes the water supply remotely.

Overall benefits of the Quartz shower were and so significant. Plumbers rantd that the Quartz was ? ripe what they wanted!? because it was a ?push-fit-connect-yo u?re through with(p) product?, consumers u! tter the Quartz had a ?wow? portion and great aesthetics, and the 2001 stern Expo awarded it the top prize. Despite the rave reviews and face-to-face efforts of the Aqualisa staff, a couple of(prenominal) actual sales resulted upon the launch. Rawlinson was faced having to make up ones drumhead whether or not to change the channel strategy, If you want to ca-ca a full essay, order it on our website: OrderCustomPaper.com

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