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TECHNICAL TEACHERS TRAINING INSTITUTE, BHOPAL Workshop on market of educational Institutes, Programmes and run CORE CONCEPTS OF MARKETING DEFINITION OF MARKETING Marketing is a social dish by which individuals and groups obtain what they command and want through creating and exchanging products and value with others. (Philip Kotler) Marketing is the analysis, planning, implementation, and control of c arefully formulated programs designed to encounter nigh voluntary exchanges of set with set markets for the purpose of achieving judicatureal objectives. It relies heavily on designing the organizations offering in footing of the tar foreshorten markets needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and protagonist the markets. (Philip Kotler) KEY POINTS a) Managerial Process involving analysis, planning and control. (The view of marketing as social process is not of interest to us as manager s) b) Carefully formulated programs and not just hit-or-miss actions. (A generosity organization sending volunteers out to collect cash this is not marketing, it is selling) c) self-imposed exchange of values; no example of force or coercion. Offer benefits.

(A museum, seeking members, tries to design a set of benefits that are appealing to potential members.) d) Selection of objective Markets rather than a quixotic attempt to win every(prenominal) market and be every(prenominal) things to all men. e) Purpose of marketing is to give Organizational Objectives. For commercial celestial sphere it is profit. For non-comme! rcial sector, the objective is several(predicate) and must be specified clearly. (City wellness Department wishes to knock cut diseases and enhance health level. National Safety Council wants to bring down the death and accident rate in the nation) © indigo engraft Chawla, June 2003 Core Concepts of Marketing TTTI, Bhopal f) Marketing relies on designing the organizations offering in terms of the target...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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