Global Enterprise & Competition

INTRODUCTION\nThe eatery industry is one of the largest sectors in the United States economy and is communicate to be among those with the largest growth by 2020. Companies in this industry testify restaurants and other eating places in many levels, including full- serve well restaurants (FSR), quick-service restaurants (QSR), cafeterias and buffets, and snack bars.\nLevendary Café, founded by Howard Leventhal, was the multi-unit restaurant with a ordinary chain of 3,500 cafes that builds soup, salad, and sandwich into a $10 billion transaction. From 2011, Mia bring up has become the next chief operating officer of Levendary Café for building a multi-national defect in a place that Levendarys domestic business was nearly tapped out. For helping her in management, Levendary Café organized by black-tie structure grouping by function (Exhibit 1).\nIn 2008, as the slow growth in domestic, Levendary decided to enter chinaw be market after researching opportunities in mainland China. And the peeled CEO Mia nurture found some problems with China operations.\n\nMAIN QUESTIONS\nQuestion 1. What is a Multi-unit Restaurant (MuR) Business? How well-favored is it? Is it a consolidated or fragmented industry? What are its economics?\nAnswer 1:\nMulti-unit Restaurant (MuR) might be known as a chain of the same fool restaurants that are located in many different locations imply inside or away the home country. It was generally reason into these industry segments:\n Specialty establishments: earlier served snacks and beverages under 5$ resembling Starbucks, Dunkin Donuts and Baskin-Robbins.\n Quick service restaurants: was ordinarily called fast food, provided reverberation or drive-through service with add up tickets between $4 and $10 (McDonalds, Taco Bell and Wendys).\n insouciant dining: offered table service for dinner entrees priced between $8 and $20 (Olive Garden, Applebees, and Outback). Within this group, the new fine dining concepts homogene ous Ruths Chris and majuscule Grille featu...