Virgin Atlantic Airways Case Study

Critic eithery assess how the organisation has employed e- disdain technologies to perform its key headache processes and improve wait on levels for its customers To begin with, the online e-business model of saturated Atlantic Airways is a business to consumer as the Virgin Atlantic Airways lots flat solid just the tickets directly to customers without crack intermediaries. Virgin Atlantic Airways implements the e business technologies to perform its key business processes and improve service levels for its customers by improving second-stringer online, provide all commodious services, flight data , route, cost saving , more than flight and news program update and forward motion.Reservation Online System First of all, Virgin Atlantic Airways (2012) verbalize that the reservation online enhance newsing organisation and append sales. This is because it is convenient for passengers to microprocessor chip dates and flight. No matters where passenger live, they keister res erve online and make a payment directly to Virgin Atlantic Airways through credit cards. Secondly reservation online provide all level of services. So passengers can select the service to suit their adopt. Virgin Atlantic Airways provide services such as economy class, premium economy class as well as upper class.Convenient. B2C or Business direct to customer is quite convenient and efficient with airline business (Kotler, 2008) . This reduces the need of sell agents as intermediary. As a result of this, Virgin Atlantic Airways can sell plane ticket at a lower price. Furthermore, e-business technology can increase foreign passengers through Virgin Atlantic Airways booking trunk. This is because foreign passengers can check the route , flight data and prices to compare with other airline. However, if they visualize Virgin Atlantic Airways suit their need more , they will book directly with Virgin Atlantic Airways.Flight Data E-business technologies make a flight data more accurat e and fast due to, the system is operated by computer. To demonstrate this, if nonpareil passenger book the plane ticket the system will show the seats availability left and if one change his or her mind by cancellation the system will responds very(prenominal) quick. Route E-business technologies could perform its key business processes and improve service levels for passengers by showing the flight route and provide alternative route for passengers to select.Therefore, passengers make believe varies option to pick the most convenient route and economical route. For a long flight, sometime passengers can pick an economical flight by choosing the flight that transfer at other airport or rent couples stop. This enhance customers base and flight booking system. More Flight Virgin Atlantic Airways (2012) mentioned that online system can enhance more flight. This is due to if whatever flight or route is popular due to high take away or season factors. The system will suggests to p ossibility to increase more flight .Therefore, Virgin Atlantic Airways revenue and profit will nobble as Virgin Atlantic can serve more demand. be Saving Cost saving is one of major key triumph of Virgin Atlantic Airways (Kotler, 2008) . The e business online system can go on the cost efficaciously as there is slight need for sell agents and intermediary . Also, the e-business system can manage ticket price effectively as well. This is because if the fuel price and tax price change , the system will adjust the selling price of plane ticket instantly.E business system which is a computer system require less staffs working. Therefore, the system can save hiring cost. News update and Promotion. Virgin Atlantic website shows all news and promotion update. This is a fast way to transfer directly to passengers and it is quick because the company can just update instantly. This benefits both passengers and the Virgin Atlantic company due to passengers can compare the airways promoti on with other airways or decide to purchase the promotion that suit their need instantly.