Alternative Solutions to Change of Google Corporation Essay

Alternative Solutions to Change of Google Corporation - Essay Example In 2004 a company that was already millions of dollars in revenue decided to go public to spur the company long-term growth potential. The Google IPO on April 30, 2004, raised $2.7 billion dollars (Monica, 2004). Today Google is the market leader in search engine industry with a 50% market share and also controls 70% of all internet based advertising revenue. During the 3rd quarter of 2008 Google generated $5.54 billion dollars in revenues (Google, 2008). Â  Google handle half the traffic over the internet today. Its information system has access to nearly 25 billion web pages. The information technology (IT) infrastructure the company utilizes is composed of 450,000 inexpensive servers spread around 25 nations worldwide. The system is very cost effective because not only is the company achieving cost savings in hardware, the software utilized to program the servers is a customized version of the freeware Linux operating system. Google’s superior MIS design provides the company a 3 to 1 cost advantage in comparison with its competitor in order to achieve a comparable computing power. There are three key software applications that optimize the efficiency of the system. The MapReduce software system provides a programming model that simplifies processing. The WorkQueue system allows grouping of queries and schedules to perform distributed processing, while the Google File System serves the function of safe proofing the data by k eeping copies of the data in several places to prevent loss of information in case part of the system crashes. Â  Google has excelled in the online advertisement industry. Google has a technology that creates a correlation between the contents of a page and the potential advertisers. The technology creates online ad campaigns that are more relevant than the competitors can provide.